Case Study

How We Found Raveg’s Biggest Product Page Conversion Leak

A Shopify CRO audit for a hair styling brand where we analyzed funnel data, heatmaps, session behavior, ad-message match, and product page UX to identify the next highest-impact tests.

2.08%

Before CVR

2.36%

After CVR

+20%

Sales Lift

Project Overview

A Premium Product Trapped in an Average Page

Client

HLTH Code / gethlth.com

Industry

Health & Nutrition DTC

Scope

Product Page Redesign

Timeline

8 Weeks

HLTH Code sells one of the most scientifically sophisticated meal replacement shakes on the market - formulated by Dr. Ben Bikman, a leading metabolic scientist. The product is exceptional. The page was not.

Visitors were landing on a page that buried the product's credibility, confused purchase intent, and failed to communicate any emotional or scientific reason to buy. The result: a 2% conversion rate on a product that practically sells itself when explained well.

Our task was to translate the product's genuine authority into a design language that earns trust instantly - and converts it into action.

The Problems

Six Design Failures Killing Conversions

01

No Visual Hierarchy

Every element competed for equal attention. The headline, product image, testimonials, and CTA all screamed at the same volume, making it impossible for the eye to navigate toward purchase.

Caused Cognitive Overload

02

Weak Trust Signals

Dr. Ben Bikman's scientific credentials - the product's single biggest differentiator - were buried in a wall of body text. First-time visitors had no reason to believe the product was different.

0 Trust in 3 Seconds

03

Buried CTA

The "Buy Now" button appeared below three full product description sections, multiple ingredient lists, and an FAQ. Users were scrolling through 1,200px before seeing a purchase option.

80% Drop-Off Before CTA

04

Generic Visual Identity

The page used generic green gradients and Arial-family fonts - a look identical to dozens of other supplement sites. The brand's premium positioning was completely invisible.

No Brand Differentiation

05

No Subscription Framing

The subscribe-and-save option was presented identically to one-time purchase - no value comparison, no savings visualization. Customers defaulted to single purchases, hurting LTV.

Low Subscription Rate

06

Mobile Completely Broken

On mobile, the three-column product grid collapsed into a unusable single column with overflowing text. Over 60% of traffic was mobile. The page was functionally unusable for the majority.

60% Traffic Lost

Visual Comparison

The Page - Before & After

Before - 2% Conversion Rate
After - 40% Conversion Rate

Design Decisions

What We Changed - and Why It Worked

01

Aesthetic & Premium Look

We moved from a generic green-and-white supplement look to a premium palette. In a market flooded with identical designs, this immediately signals that HLTH Code is categorically different and worth paying for.

Brand Trust +68%

02

Lead with Scientific Authority

Dr. Ben Bikman's name and title moved from buried body copy to the very first line, before the product name. This single change addressed the #1 objection: "Why should I trust this?" Users who saw the credential in the hero were 3× more likely to reach the CTA.

Credibility Score +91%

03

Above-the-Fold Dual CTA

We placed CTAs in the hero, a primary "Shop Now". This respects both buyer types: the ready-to-buy user and the researcher who needs more before committing. Neither user has to scroll to take their next action.

Click-Through +110%

04

Trust Trio Above the Fold

Three trust signals, 30-day money-back guarantee, free shipping threshold, and subscription savings, are placed. Each addresses a specific purchase anxiety: risk of waste, unexpected cost, and long-term value.

Cart Abandonment -44%

05

Testimonials Integrated

Instead of relying on generic testimonials, we added authentic video testimonials, allowing users to hear directly from real customers, building trust, credibility, and confidence in making informed decisions about our services.

Subscription Rate +55%

06

Mobile-First Layout Rebuild

We scrapped the desktop-first layout entirely and rebuilt it from mobile up. Product cards became full-width, scan-friendly stacks. The CTA became thumb-reachable. For the 60%+ of visitors arriving on mobile, the page went from unusable to effortless.

Mobile CVR +180%

07

Subscription Savings

Each product card now displays one-time and subscription prices side by side. Previously hidden in a separate section, showing savings ($8.99/bag) at selection significantly increased subscription conversions.

Subscription LTV +62%

08

Ingredient Tags Added

Ingredient lists were redesigned as compact visual tag clouds, making them instantly scannable. Health-conscious buyers can verify clean ingredients in seconds, creating a clearer, more curated, and trustworthy product experience.

Scroll Depth +78%
+42%
Sales Increase
40%
Conversion Rate
−44%
Cart Abandonment
+55%
Subscription Rate
Process

12 Weeks from Audit
to Launch

We design, test, and optimize funnels to turn traffic into consistent revenue.

Week 1–3

Heuristic Audit & Analytics Deep Dive

We audited pages using usability heuristics, heatmaps, and session recordings, revealing most users never scrolled and many abandoned due to unclear pricing near CTA.

Week 3–5

User Research & Buyer Intent Mapping

We interviewed customers and non-converters, identifying three distinct buyer types with different motivations, revealing the page failed to address their needs effectively.

Week 5–7

Concept Design & Brand Direction

We created three design directions, selecting a scientific premium style that tested highest for trust, then developed detailed desktop and mobile mockups.

Week 7–9

Prototype & Usability Testing

We tested prototypes with users, learning subscription savings needed visibility upfront and guarantees worked better as visual badges rather than hidden within body text.

Week 9–12

Development, QA & A/B Launch

The new page was developed and launched as an A/B test against the control. After 14 days and statistical significance at 99% confidence, the new page was declared the winner and became the canonical product page.

Don't Take Our Word For It.

See what Founders and CMOs are saying.

Google Rating

Rated 5 stars by 300+ investors

RAVEG

Our product page was converting below 1%. After the redesign, conversions reached 2.6%-a 160% increase. The improved experience generated significantly more sales without increasing our advertising spend.

Reginald

CEO at raveg-hairstyling.com

ToothFairyAI

GetConversionBoost redesigned our entire AI platform—from the homepage to key product pages. The new experience feels premium, converts better, and finally reflects the quality of our technology. Highly recommended.

Sarah Jenkins

CMO at toothfairyai.com

beauty connect pro

We knew our products were great, but our website wasn't converting. After the CRO improvements, sales increased, average order value went up, and we finally started getting more from the traffic we already had.

MARIA Dhillion

Beautyconnectpro Founder

beauty connect pro

We knew our products were great, but our website wasn't converting. After the CRO improvements, sales increased, average order value went up, and we finally started getting more from the traffic we already had.

MARIA Dhillion

Beautyconnectpro Founder

RAVEG

Our product page was converting below 1%. After the redesign, conversions reached 2.6%-a 160% increase. The improved experience generated significantly more sales without increasing our advertising spend.

Reginald

CEO at raveg-hairstyling.com

ToothFairyAI

GetConversionBoost redesigned our entire AI platform—from the homepage to key product pages. The new experience feels premium, converts better, and finally reflects the quality of our technology. Highly recommended.

Sarah Jenkins

CMO at toothfairyai.com

beauty connect pro

We knew our products were great, but our website wasn't converting. After the CRO improvements, sales increased, average order value went up, and we finally started getting more from the traffic we already had.

MARIA Dhillion

Beautyconnectpro Founder

beauty connect pro

We knew our products were great, but our website wasn't converting. After the CRO improvements, sales increased, average order value went up, and we finally started getting more from the traffic we already had.

MARIA Dhillion

Beautyconnectpro Founder